Waikato (Cambridge) · Branded promotional products
Zest Promotions — Waikato quote-driven catalogue site
A Waikato promotional-products business (est. 2004) needed a site that matches how they actually sell: quote by branding, quantity and print method, not a fake price grid.
The brief
Promo merchandise cannot honestly show one price on the website. Quantity, colours, print method and lead time change the number. The old pattern — a catalogue with made-up “from” prices — creates angry quotes. Zest needed ideas, proofing, and a fast quote path instead.
What we built
- Home
- Product ranges
- How quoting works
- FAQs
- Testimonials
- Contact
How we approached it
- Structure the site around branded merchandise, apparel, and campaign items — then send people to a quote, not a fake checkout.
- Explain the real process: digital proof before production, typical 10–15 working day turnaround, custom/indent jobs called out honestly.
- Keep the Cambridge / Waikato phone (07 823 7962) visible for people who would rather talk than form-fill.
- Leave room for catalogues and quote requests rather than forcing WooCommerce on a quote business.
- Surface real client comments (golf clubs, manufacturers, agencies) so a first enquiry already has social proof.
Where it sits now
zestpromotions.co.nz works the way the business works: browse, talk, quote, proof, deliver. That is a better conversion design than a generic shop theme with prices that would be wrong.