SEO & PPC
Facebook & Meta Ads: Reach Customers on Social Media
We set up and manage Facebook and Meta Ads for New Zealand businesses—targeting the right audiences, testing creative, and measuring leads and sales.
What are Meta Ads?
Facebook Ads and Meta Ads (Facebook, Instagram, Messenger, Audience Network) let you show sponsored content to defined audiences. Unlike Google Search ads, you typically target by demographics, interests, and behaviour—not the exact keyword typed in the moment. That makes Meta strong for discovery, brand awareness, and retargeting people who already visited your site.
When Meta Ads work for NZ businesses
- Local services targeting suburb + interest (home improvement, wellness, events).
- Ecommerce product catalog and dynamic retargeting on online stores.
- Lead generation with clear offers—consultations, quotes, downloads.
- Retargeting website visitors who did not convert.
- Launch campaigns for new products, venues, or seasonal promotions.
Meta is often weaker than Google for high-intent “emergency tradie near me” searches—but stronger for visual products and lifestyle targeting.
What we manage
Strategy & objectives
Leads, sales, traffic, or awareness—each needs different funnel design and metrics.
Audiences
Custom audiences from your customer list (where permitted), website visitors, lookalikes, and interest stacks tested over time.
Creative
Image and video ads, copy variants, and formats suited to Feed, Stories, or Reels. We test systematically rather than guessing one winner.
Landing experience
Fast mobile pages with one clear CTA. Slow sites waste social traffic—see page speed optimisation.
Tracking & privacy
Pixel/events setup, conversion reporting, and awareness of NZ privacy expectations—align with your privacy policy and consent choices.
Meta Ads and organic visibility
Paid social does not replace organic SEO or a credible website. People who click still judge your site, reviews, and Google presence. Use ads to amplify offers; use SEO and content for long-term findability—our SEO & AEO services cover both sides.
Reporting & budget
You set ad spend; we charge management separately. We report on cost per lead or sale where tracking allows, and we flag creative fatigue, audience saturation, and seasonal shifts common in NZ retail and tourism.
Frequently asked questions
Facebook Ads vs Google Ads—which first?
If customers search actively for your service, Google often comes first. If you need awareness or visual selling, Meta can lead. Many clients run both with separate budgets.
Do I need Facebook page and pixel?
A professional page and properly installed pixel/events improve tracking and ad quality. We help set up or audit these.
Can you use my photos and videos?
Yes—authentic NZ imagery often outperforms stock. We advise on formats and text overlay limits.
Minimum budget?
Varies by industry. We recommend enough spend to test audiences and creative meaningfully— we discuss realistic figures in a quote call.