Google Ads Management: Reach Customers Searching on Google
We set up and manage Google Ads for NZ businesses—targeting the right keywords, writing ads that match intent, and sending clicks to landing pages built to convert.
When Google Ads make sense
Google Ads (pay-per-click search advertising) shows your business when people search specific terms. You pay when someone clicks. It is immediate—unlike organic SEO, which takes months. Common NZ use cases:
- New business or location with no organic history yet.
- High-intent emergency services (plumbing, locksmith, IT support).
- Seasonal promotions or limited-time offers.
- Testing messaging before rewriting website copy.
- Defending brand name searches if competitors bid on you.
What we manage
Campaign structure
Separate campaigns for brand, services, and locations where budget allows—so spend is controllable and reporting is clear.
Keywords & negatives
Target terms your customers use; exclude irrelevant queries that waste budget (DIY, jobs, free, wrong cities).
Ad copy
Clear headlines and descriptions aligned with the landing page—Google rewards relevance with lower costs per click.
Landing pages
Ads fail when clicks hit slow or generic pages. We improve or build focused landing pages with strong CTAs, mobile layout, and speed.
Conversion tracking
Forms, calls, and key events tracked so you know what works—not just clicks.
Google Ads and SEO together
Paid and organic search complement each other. SEO builds durable visibility; ads buy placement now. Share keyword insights between channels: ad copy that converts informs service page headings; organic pages that rank reduce paid dependence over time.
Fix technical and content foundations first if your site is broken—otherwise ads amplify a poor experience. An SEO analysis can clarify priorities.
Budget and expectations
We work within your monthly ad budget plus management fee. CPC varies by industry and city—Auckland legal terms cost more than regional trade queries. We report regularly and recommend scaling winners, pausing waste, and adjusting for seasonality.
We do not promise a fixed cost per lead; we optimise toward your stated goals with transparent reporting.
Frequently asked questions
How much should I spend on Google Ads?
Depends on industry, area, and goals. We recommend starting with a test budget, prove tracking, then scale.
Do you build landing pages?
Yes—focused pages often outperform sending all traffic to the homepage.
Can you take over an existing account?
Yes. We audit structure, tracking, and waste before making changes.
Google Ads vs Facebook Ads?
Search ads capture intent (“need a plumber now”). Meta ads excel at awareness and retargeting. Many NZ businesses use both with different roles.