SEO
SEO Analysis: Find Out Why Your Site Is Not Ranking
A professional SEO analysis shows what is holding your New Zealand website back on Google—and what to fix first for the biggest impact on traffic and enquiries.
What is an SEO analysis?
An SEO analysis is a structured review of your website from a search engine perspective. We examine how Google crawls and understands your pages, whether your content matches what customers search for, and where technical problems may be blocking visibility. You receive a written report in plain English—not a dump of tool scores—with prioritised recommendations you can act on yourself or hand to us to implement.
Unlike a quick automated scan, our analysis combines tools with human judgement shaped by work on NZ business sites: trades, professional services, retail, and regional operators who depend on local search.
When you need an SEO analysis
- Traffic or rankings dropped and you do not know why.
- You are planning a redesign and want to protect existing visibility.
- Competitors outrank you for services you actually deliver.
- You never had a baseline—the site was built without SEO in mind.
- You are investing in ads or content and want the site foundation fixed first.
Many clients pair an analysis with our technical website audit when speed, security, or crawl errors are suspected.
What we check
Technical & indexation
HTTPS, mobile usability, page speed signals, XML sitemap, robots.txt, canonical tags, redirect chains, and index coverage patterns. We flag pages that should rank but are excluded or duplicated.
On-page SEO
Title tags, meta descriptions, H1–H3 hierarchy, internal links, image alt text, and URL structure. Thin or overlapping pages are a common SME issue—we identify where to merge, expand, or split.
Content & intent
Do your service pages answer real questions? Is there enough depth to compete? We map gaps against likely search intent for your industry and region—not generic national keywords that are unwinnable for a local business.
Local SEO (NZ)
Google Business Profile alignment, NAP consistency, location clarity, and review signals. For businesses in Hamilton, Auckland, Wellington, or Christchurch, local relevance often matters more than national vanity terms.
Data you already have
If you use Google Search Console or analytics, we incorporate query, impression, and landing-page data to focus on pages that already show promise or sudden decline.
What you get
A prioritised report: critical fixes first, quick wins second, longer-term content and structure third. We explain why each item matters for NZ search—not just that a tool flagged it. We can quote to implement fixes, or you can work through the list with your team.
An SEO analysis often feeds directly into organic SEO work, speed optimisation, or a design/redesign with SEO built in.
SEO analysis vs other audits
A SEO analysis balances technical and content visibility. A technical audit goes deeper on performance, security, and code-level issues. The main SEO & AEO overview explains how our services fit together. Start with the analysis if rankings are the primary concern; start with a technical audit if the site is slow, broken on mobile, or post-migration.
Frequently asked questions
How long does an SEO analysis take?
Typically one to two weeks depending on site size and access to Search Console. We agree scope upfront so you know what is included.
Do I need Search Console for an SEO analysis?
Helpful but not mandatory. With access we can see queries and coverage issues directly; without it we still review public crawl signals and on-page structure.
Will an SEO analysis guarantee page one?
No ethical audit should promise a rank. The analysis tells you what to improve; results depend on competition, execution, and ongoing quality.
Can you fix the issues you find?
Yes. We quote implementation separately—on-page updates, speed work, content expansion, or a full rebuild if needed.