Technical Website Audit: Speed, Security & SEO
We audit the technical health of your website—load times, mobile experience, security, and crawlability—so you know exactly what to fix before rankings and conversions suffer.
What a technical audit covers
A technical website audit focuses on how your site is built and served—not marketing copy. Search engines and users both punish slow, insecure, or broken experiences. We measure real bottlenecks and explain fixes in priority order.
- Page speed & Core Web Vitals: LCP, INP, CLS on key templates (home, services, contact, shop).
- Mobile usability: layout, tap targets, font sizes, horizontal scroll.
- Crawl & index: redirects, 404s, duplicate URLs, canonicals, sitemap accuracy.
- HTTPS & security: mixed content, outdated CMS/plugins, form handling basics.
- Hosting fit: whether your plan matches traffic and stack—see web hosting.
Why technical SEO matters for NZ SMEs
A beautiful design on slow WordPress hosting, or a shop with bloated scripts, will underperform no matter how good your copy is. Google uses page experience signals; customers abandon slow checkout on mobile. For local trades and services, most visits are phone-first—a two-second delay can mean a lost call.
Technical audits are especially valuable after a migration, plugin overhaul, or when SEO analysis shows rankings dropped without an obvious content cause.
Our audit process
- Baseline measurement on live URLs and critical user paths.
- Issue cataloguing with severity (critical / important / nice-to-have).
- Plain-language report you can share with developers or us.
- Optional remediation quote for speed work, security updates, or hosting moves.
Common findings on NZ business sites
- Uncompressed hero images and slideshow plugins.
- Render-blocking third-party scripts (chat, reviews, ads).
- Redirect chains after HTTP→HTTPS or www changes.
- Staging URLs still indexed, or thin duplicate location pages.
- Outdated PHP, WordPress core, or abandoned plugins.
We tie findings to business impact—lost leads, not abstract scores—and link to our guides where owners can learn ongoing maintenance habits.
Technical audit vs SEO analysis
The SEO analysis balances content and visibility; the technical audit goes deeper on performance and infrastructure. Many projects start with one and add the other. Together they feed organic SEO and AEO-ready content work.
Frequently asked questions
How is this different from the free website checker?
Our checker gives a quick snapshot. A technical audit is hands-on, covers more URLs, and includes human interpretation and a fix roadmap.
Do you audit WordPress and WooCommerce sites?
Yes—often including plugin load, caching, and checkout performance on WooCommerce stores.
Can you fix issues after the audit?
Yes. We quote remediation separately—speed optimisation, security hardening, hosting migration, or development fixes.
How often should we audit?
After major changes (redesign, new plugins, hosting move) and roughly annually for active sites. Ecommerce sites benefit from more frequent checks.