All our web sites incorporate our Content Management System (NZDH CMS). This will give you a faster and more practical solution to managing your web site. Our Content Management System makes it very easy to add your own content. The web-based interface means you can update your website anytime and anywhere through your administration area.
The code for our websites is unique and has been developed for us by us; you are not getting an open source CMS system like Oscommerce or Joomla. Our CMS system is written by our coders with you in mind. It runs on our very fast server which is located in Auckland.
Taking a Comprehensive Approach
The traditional approach of hiring different agencies for various aspects of the website is no longer effective. Instead, it’s better to take a more comprehensive approach. Web design must now be deeply incorporated into your inbound marketing and branding strategy. If you employ three agencies for web design, SEO, and branding, it’s nearly impossible to have them work in cohesion and help you inch closer toward your business goals.
Your Design Matters, and so Does Your Content
Most users share the same red flags to watch out for including busy layouts, pop-up ads, boring web design, slow page load times, and small print.
Next to these design elements, content is the biggest factors considered by visitors. You’ve probably heard countless times that content is king. However, you need to deliver effective content while engaging the attention of your customers. Doing this through traditional text alone proves challenging. Adding certain design elements to your site can give them more reason to stay and consume your content.
Improving Your Branding Strategy
Always keep in mind that your website should serve as an extension of your brand. If you have a physical store, make sure that the characteristic branding elements remain consistent including the logo, colors, and font. Even your style of communicating with customers should be the same across all online marketing platforms you use. This gives your business more credibility, which could have a huge impact on increasing sales.
All your traffic generation efforts prove useless if you fail to convert that traffic into customers. When it comes to web design, you need to focus on three things: navigation, call-to-action, and color scheme.
Be sure that your website is easy to navigate. Make it clear for visitors to reach the pages they want. And once they get to the content they’re looking for, there must be a call-to-action that compels them to convert. This process requires A/B testing to determine the best spots to place your CTAs and what wording works best. Lastly, the color scheme you use can encourage customers to make a purchase without them realizing it. There’s a psychological factor at play here. Simply changing the color of your links can make visitors click more often, which means more opportunities for closing sales.
So dont wait but contact us now about your webdesign requirements.