What is web design

NZDH is a web design company, we believe that a website is the face of your business online. It's essential to have a website that is both aesthetically pleasing and functional. In this article, we will explore the various aspects of web design and what makes a website successful.

Website design has come a long way since the early days of the internet. Today, it's not just about making a website look good, but it's also about making it user-friendly, accessible, and optimized for search engines.

User Experience Design

User experience (UX) design is a crucial aspect of web design. UX design involves creating a website that is easy to navigate, visually appealing, and accessible to all users. A good UX design will make sure that users stay on your website longer, engage with your content, and potentially convert into customers.


Accessibility is another important aspect of web design. An accessible website is one that is designed to be used by people with disabilities. This includes people with visual impairments, hearing impairments, mobility impairments, and cognitive impairments.

To make your website accessible, you need to ensure that it's designed with accessibility in mind. This includes making sure that the website is easy to navigate using a keyboard, has clear and easy-to-read text, and has alt tags on images.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). SEO involves a variety of techniques, including keyword research, on-page optimization, and link building.

Keyword Research

Keyword research is the process of identifying the keywords and phrases that your target audience is searching for. Once you've identified these keywords, you can optimize your website's content around them. This will help your website rank higher in search engine results pages (SERPs) for those keywords.

On-Page Optimization

On-page optimization involves optimizing your website's content and structure. This includes optimizing your website's titles, headings, meta descriptions, and content for the keywords you've identified. It also includes optimizing your website's images, URLs, and internal links.

Link Building

Link building involves acquiring links from other websites that point to your website. The more high-quality links you have pointing to your website, the higher it will rank in search engine results pages (SERPs). However, it's important to note that not all links are created equal. High-quality links from reputable websites are worth more than low-quality links from spammy websites.


In conclusion, web design is about more than just making a website look good. It's about creating a website that is user-friendly, accessible, and optimized for search engines. By focusing on user experience design, accessibility, and search engine optimization, you can create a website that is both aesthetically pleasing and functional, and that can outrank other websites in search engine results pages (SERPs).

Website design Process

The website design process typically begins with research and planning, where designers will work with clients to determine their goals, target audience, and other relevant factors. They will then create wireframes and mockups to visualize the website's layout and structure before moving on to the actual design and development process.

A well-designed website should be aesthetically pleasing, easy to navigate, and optimized for both desktop and mobile devices. Good website design can help attract and retain visitors, improve search engine rankings, and ultimately lead to greater online success